Elkhorn-area retailer fights Victoria's Secret over effort to cancel 'Pink Store' trademark - Omaha.com
Published Thursday, February 20, 2014 at 12:01 am / Updated at 9:39 am
money talks
Elkhorn-area retailer fights Victoria's Secret over effort to cancel 'Pink Store' trademark


In the Money Talks blog, The World-Herald shares the latest in Nebraska business and development, with behind-the-scenes notes from our Money team. Read more and join the conversation.

Rebekah Doolittle, owner of an Elkhorn-area online retailer, thepinkstore.com, said Wednesday that she will fight Victoria's Secret's effort to cancel her store's trademark.

“Today was the deadline to file our answer,” Doolittle said Wednesday. “We filed against it today.”

Victoria's Secret filed a petition with the U.S. Patent and Trademark Office seeking to cancel the trademark registration Doolittle received last year from the agency for the name the Pink Store.

The upscale lingerie and loungewear retailer is contending that Doolittle's trademark could cause consumers to confuse her online store with the chain's Pink-branded apparel.

“Victoria's Secret does not have enough evidence to support their claim,” said Doolittle, who sells pink products but not apparel. She said she has hired Omaha attorney Christopher Bikus to represent her.

Contact the writer: Janice Podsada

janice.podsada@owh.com    |   402-444-1142

Janice is a retail reporter for The World-Herald's Money section.

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