Rebekah Doolittle, owner of an Elkhorn-area online retailer, thepinkstore.com, said Wednesday that she will fight Victoria's Secret's effort to cancel her store's trademark.
“Today was the deadline to file our answer,” Doolittle said Wednesday. “We filed against it today.”
Victoria's Secret filed a petition with the U.S. Patent and Trademark Office seeking to cancel the trademark registration Doolittle received last year from the agency for the name the Pink Store.
The upscale lingerie and loungewear retailer is contending that Doolittle's trademark could cause consumers to confuse her online store with the chain's Pink-branded apparel.
“Victoria's Secret does not have enough evidence to support their claim,” said Doolittle, who sells pink products but not apparel. She said she has hired Omaha attorney Christopher Bikus to represent her.