Revenue-seeking banks again pitch home equity loans - Omaha.com
Published Sunday, February 2, 2014 at 1:00 am / Updated at 1:42 pm
Revenue-seeking banks again pitch home equity loans

Banks, eager to speed up their sluggish revenue growth, are returning to a business that lost appeal during the housing downturn: home equity lending.

Lenders say the competition to capture home equity business is heating up — and they’re looking to sweeten the deals with flexible terms. Some borrowers who once owed more than their homes were worth now find they have equity for the first time in years.

“Not a lot of people had equity in their homes,” said Kelly Kockos, Wells Fargo’s home equity head. “We have stepped up our outreach when the market started to improve.”

In home equity lending, homeowners may borrow a fixed amount of money based on how much equity they have in their property. Borrowers may choose a home equity loan or a home equity line of credit. The funds are often used for home improvements, though they can be used for other purposes.

Consumer advocates caution that failure to repay could result in the borrower losing his or her home, which is used as collateral. That’s why it’s important to make sure to have enough monthly income for the additional payments, they say.

Banks say they are making sure customers can afford to borrow.

The push comes as banks feel pressure from investors to grow their revenue, which suffered from a decline in the mortgage refinance business and other factors. Last year’s rise in interest rates dried up demand from borrowers to refinance mortgages, costing banks millions in mortgage income.

While banks are hungry to increase their home equity business, they are also cautioning borrowers that receiving approval is harder than it was during the boom times. Interested borrowers are facing more stringent requirements.

“We’ve ended up with a new world where home equity underwriting is significantly tougher than it was pre-crisis,” said Guy Cecala, CEO of Inside Mortgage Finance, a mortgage industry publication.

Nationally, the median price for existing homes rose in 2013 by 11.5 percent, to $197,100, from $176,800 in 2012, according to the National Association of Realtors.

A recent report by real estate website Zillow predicts that U.S. home prices will rise by 4.3 percent on average this year.

Banks profited from home equity lending during the boom times as home prices skyrocketed. Critics said property owners were treating their homes like ATMs, spending the funds on vacations and other luxuries. Home repairs that could boost a property’s value are a more prudent use of home equity borrowing, they say.

According to Inside Mortgage Finance, new home equity loans were a record $430 billion in 2006. In 2013, new loans most likely did not top $60 billion, Cecala said.

Demand for second mortgages fell in the downturn, as about 30 percent of the equity in U.S. homes was obliterated, he said.

Even with the housing recovery, Cecala said, “we’ve regained relatively little” of the lost equity.

Banks want to position themselves for the growth they are seeing.

“Banks are looking for ways to lend money,” Cecala said. “The housing market has gotten to the point where the stars are in alignment, so it’s the first time since 2007 that the banking industry may be in a position to grow their home equity loan business.”

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