The advertising bonanza that is Super Bowl Sunday is a spectacle in its own right, but a survey from business solutions provider Sage North America shows many small-business owners would prefer to stay on the sidelines, even if they had the means to buy air time.
More than 60 percent of small-business owners surveyed indicated an ad during the big game would have no effect on their business. Thirty-one percent said they felt national exposure would provide a bottom-line benefit.
“Local (markets) is where businesses get the biggest bang for their buck, not national,” said Gabrielle Boko, executive vice president of marketing for Sage.
Accordingly, Sage has launched a sweepstakes in which it will select one U.S. company and one Canadian company to receive a $15,000 local advertising package. The sweepstakes runs through Feb. 7.
Find more details at SageLocalAdvertising.com.