“[The idea for] Bulu Box was born on the finish line of the San Francisco half marathon [when we received bags full of nutrition samples],” Paul Jarrett told Silicon Prairie News, “so being the presenting partner of the Good Life Halfsy was an opportunity to return to our roots in a way.”
Beginning at 9 a.m., runners will be sent on a scenic course from east Lincoln’s Seacrest Field to Canopy Street in the new West Haymarket development.
The half-marathon is capped at 3,000 runners and event organizers expect the race to sell out quickly.
Registration is $69 and opens at 10 a.m. on Feb. 1 at GoodLifeHalfsy.com.
Highlights of the route include Holmes Lake, Antelope Valley, Union Plaza, the new Haymarket Ballpark trail, downtown stadiums, the new Lincoln pedestrian bridge and a finish line in front of Haymarket’s new Railyard.
Runners will be able to see their triumphant finish on the Railyard's giant digital screen known as "the Cube." Runners and race patrons can enjoy the post-race festival at the Railyard on Canopy Street.
Bulu Box provides monthly subscription boxes that allow subscribers to sample vitamin, nutrition and weight-loss products.
Their partner, Pink Gorilla Events, is a Lincoln-based independent running-event production company founded in 2008. Their events include the Market to Market Relay Series, Leprechaun Chase 10K and now The Good Life Halfsy.
The new half marathon meets demand in the city after the Lincoln Track Club's half and full marathon in May sold out in hours.