Archives: Crossroads Mall used to be, like ... popular - Omaha.com
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Archives: Crossroads Mall used to be, like ... popular
By Micah Mertes / World-Herald staff writer


In honor of the fever-pitch glee surrounding the Nebraska Crossing Outlets opening, here's a sobering look back at the opening of another area shopping center.

It might have slowed down quite a bit, but Crossroads used be a place of bustling crowds and a fully functional food court. Everyone was so excited!

We have evidence!



In the June 7, 1961 edition of The World-Herald, we ran a full section dedicated to the mall's opening.


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Read the full edition here.



On opening week in June '61, this nice family got dressed up for Crossroads. To go shopping. For paint.


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On the same day, this trio shopped for shoes at the mall. But this grumpy baby saw through the hype and boundless optimism. This baby knew that nothing lasts.


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Kids used to trick or treat there in 1962.


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At this 1966 "Madness on the Mall" event, there was a full stampede of shoppers. Listen to these deals! $1 transistor radios! $2 men's madras jackets! $2 children's chairs! 44-cent plastic tractors!


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At the same "Madness on the Mall" event, these media-shy folks were shopping for jackets. From the original caption: "Shoppers of all ages jammed the space to the point where walking was difficult."


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They even used to have parades outside Crossroads, parades with crowds and 150-foot-long animal balloons. This was at a 1971 Christmas parade.


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In 1985, they took down this sign.


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And replaced it with this flashy new one. Which, in hindsight, hmmm.


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In the late '80s, Crossroads got a $40 million renovation to give it a more modern feel.


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In the early '90s, it was still a fairly happenin' place.


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And it had living mannequins.


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The mannequins are gone, but the mall lives on.


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Contact the writer: Micah Mertes

micah.mertes@owh.com    |   402-444-3182    |  

Micah is an online editor for Omaha.com


Contact the Omaha World-Herald newsroom


Copyright ©2014 Omaha World-Herald®. All rights reserved. This material may not be published, broadcast, rewritten, displayed or redistributed for any purpose without permission from the Omaha World-Herald.

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