Colorado brewery's 'Championship Ale' has a taste of Nebraska -
Published Wednesday, January 29, 2014 at 2:37 pm / Updated at 2:42 pm
money talks
Colorado brewery's 'Championship Ale' has a taste of Nebraska

In the Money Talks blog, The World-Herald shares the latest in Nebraska business and development, with behind-the-scenes notes from our Money team. Read more and join the conversation.

A craft brewery in Boulder, Colo., concocted a taste of Omaha in its newest beer ahead of the Denver Broncos' Super Bowl matchup against the Seattle Seahawks, thanks in part to a care package from Nebraska Brewing Co.

The Papillion-based restaurant and brewery sent a variety of Zeus hops they named 'Omaha' to brewers at West Flanders Brewing Co. to be used in its “Orange in Brew Championship Ale.”

West Flanders described the beer as a special edition of one of the its pale ales, “spiked with the zest from 18 oranges, a toss of dried orange peel, and a special dose of Omaha hops flown in by the good people of Nebraska Brewing Co. in (Papillion) Nebraska.”

West Flanders had to be careful in naming its newest brew after the National Football League sacked the brewery's attempt to use the Broncos team name in a batch brewed before the team's appearance in the Jan. 19 AFC Championship game. The original name of the Belgian-style beer was “Brett on the Broncos.”

Officials at West Flanders Brewing Co. answered the cease and desist letter like Peyton Manning would:

“To avoid any more unnecessary roughness from the NFL, we called an audible and renamed the beer: Omaha! Omaha! Brett!,” a company spokesman said. “We don't think the folks in Nebraska will mind.”

Contact the writer: Cole Epley    |   402-444-1534    |  

Cole Epley reports on small businesses and startups, trucking and manufacturing companies and regional economic development.

Why two hotshots ditched six-figure salaries for a life of less
Warren Watch: Howard Buffett's foundation gives $1 million for award honoring spirited journalist
Thriving Nebraska technology company says it's 'the nature of our society' to automate jobs
Rocket Man: The otherworldly ambitions of engineer, entrepreneur and philanthropist Elon Musk
Your Office Coach: Stop picking up the slack for the slacker on your team
Technology review: Fire TV needs work to reach potential
Chobani to expand beyond Greek yogurt
For junior bankers, a day off doesn’t shrink workload
Cab ride to airport (or anywhere in Omaha) could soon cost more
Vets can compete for start-up cash
Coming to Omaha: fun-focused sports league where every kids gets a trophy, parents promise to keep cool
Beals: Boy offers lessons of service, simplicity
Recalled frozen pasta product has tie to Omaha
Business digest: Lululemon shareholder suit dismissed
Suit challenges a Hollywood pillar: unpaid internships
Nonparents’ resentment grows over impact of companies’ family-friendly focus
Jeff Raikes’ next goal: making philanthropy effective
Restaurants invite customers to dine with their dogs
March unemployment rates up slightly in Nebraska, Iowa
Iowa officials announce plan for Microsoft data center
Lincoln pharmaceutical company wins funding, grant
Fortress Wealth joins Securities America network
USDA orders farms to report pig virus infections
Airbnb event seeks Omaha-area hosts for Berkshire weekend, CWS
Developer wants to transform old Millard Lumber site with housing, commercial buildings
Deadline Deal thumbnail
The Jaipur in Rockbrook Village
Half Off Fine Indian Cuisine & Drinks! $15 for Dinner, or $7 for Lunch
Buy Now
< >
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail
Want to get World-Herald stories sent directly to your home or work computer? Sign up for's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »