Colorado brewery's 'Championship Ale' has a taste of Nebraska -
Published Wednesday, January 29, 2014 at 2:37 pm / Updated at 2:42 pm
money talks
Colorado brewery's 'Championship Ale' has a taste of Nebraska

In the Money Talks blog, The World-Herald shares the latest in Nebraska business and development, with behind-the-scenes notes from our Money team. Read more and join the conversation.

A craft brewery in Boulder, Colo., concocted a taste of Omaha in its newest beer ahead of the Denver Broncos' Super Bowl matchup against the Seattle Seahawks, thanks in part to a care package from Nebraska Brewing Co.

The Papillion-based restaurant and brewery sent a variety of Zeus hops they named 'Omaha' to brewers at West Flanders Brewing Co. to be used in its “Orange in Brew Championship Ale.”

West Flanders described the beer as a special edition of one of the its pale ales, “spiked with the zest from 18 oranges, a toss of dried orange peel, and a special dose of Omaha hops flown in by the good people of Nebraska Brewing Co. in (Papillion) Nebraska.”

West Flanders had to be careful in naming its newest brew after the National Football League sacked the brewery's attempt to use the Broncos team name in a batch brewed before the team's appearance in the Jan. 19 AFC Championship game. The original name of the Belgian-style beer was “Brett on the Broncos.”

Officials at West Flanders Brewing Co. answered the cease and desist letter like Peyton Manning would:

“To avoid any more unnecessary roughness from the NFL, we called an audible and renamed the beer: Omaha! Omaha! Brett!,” a company spokesman said. “We don't think the folks in Nebraska will mind.”

Contact the writer: Cole Epley    |   402-444-1534    |  

Cole Epley reports on small businesses and startups, trucking and manufacturing companies and regional economic development.

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