A few brave “bros” will be wearing bras next month to help raise money for women who have breast cancer.
These aren't just any bras.
They are colorful, lacy affairs decorated with feathers, beads and other glitz. Businesses from the area created them to be shown off on Wednesday, Feb. 5, at the “For the Girls” event. Men will do the modeling.
For the Girls is a project to raise money for cancer research and to buy hospital equipment and other items that will benefit cancer patients.
Last year, around $90,000 was raised. That money went toward buying surgical equipment for Faith Regional Health Services specifically for breast cancer surgery and plush robes for breast cancer patients, said Jacque Genovese, director of marketing and planning at Faith Regional, who serves on the For the Girls planning committee. Fifteen percent of that $90,000 was directed toward cancer research.
Like last year, this year's event will include live and silent auctions and raffles in which various items will be sold or given away, said Makala Williams, another committee member.
Among the items to be auctioned will be concert tickets, a washer and dryer set, dolls, jewelry, wine and much more.
Supporters can also purchase a star in honor of someone who has been affected by breast cancer. Cost is just $5, and they must be ordered in advance, Williams said. The stars will be part of a video presentation that will be shown at the event.
The evening will feature wine tasting and “heavy” hors d'oeuvres. Michael Lyon of Omaha, a Frank Sinatra-style singer, will provide the music.
But the highlight of the evening will be a style show with men modeling the bras. Of course, Williams said, they will be fully clothed. And they may not wear the bra in the conventional manor. Instead, they may just carry it, she added.
The bras are now on display at the businesses that are sponsoring them. People can vote for their favorite bra at the business or the night of the event by making a donation. The sponsor of the winning bra receives a trophy that can be displayed until next year's event.
While the purpose of the evening is serious, the event itself is a fun way “for women to socialize,” said Amanda Peitz, who is one of the event chairwomen.
Where the bras are on display:
Canham Maytag, Norfolk Area Chamber of Commerce, Calmwater Financial, Brogan & Stafford Attorneys, Faith Regional Health Services, Homestead Assisted Living, Mirage Salon & Spa, Premier Senior Marketing, BankFirst and Insurance Associates.