Local cyclists gobble turkey tacos in national TV ad - Omaha.com
Published Thursday, January 9, 2014 at 4:00 pm / Updated at 5:14 pm
Money Talks
Local cyclists gobble turkey tacos in national TV ad

In the Money Talks blog, The World-Herald shares the latest in Nebraska business and development, with behind-the-scenes notes from our Money team. Read more and join the conversation.

Jennie-O, the Minnesota-based turkey processor, is putting the spotlight on a local two-wheeling tradition in its latest national television commercial. Last year, the turkey marketer filmed one of the area's weekly “taco rides,” a 10-mile bicycle ride from Council Bluffs to Mineola, Iowa, that takes place every Thursday night, no matter what the --- brrr --- weather.

The 20-mile round trip along the Wabash Trace Nature Trail draws hundreds to thousands of local cycling enthusiasts, depending on the season.

In Mineola, the cyclists stop at Tobey Jack's Mineola Steakhouse to fuel up on tacos for the return trip.

For the commercial, Jennie-O transformed the restaurant into a turkey taco party and served tacos made with Jennie-O ground turkey. With the restaurant's permission, “We switched out the beef with ground turkey and had a local chef come up with a Tobey Jack turkey version of its tacos,” a Jennie-O spokeswoman said.

The resulting 30-second ad features “real, regular folks, most of them from the Omaha area,” gobbling turkey tacos, she said.

The taco ride, which began in 1996, has been described as the world's longest running weekly social ride and Bicycling Magazine ranks the taco ride as one of the world's 10 best weekly rides.

The TV ad is part of Jennie-O's “Make the Switch” campaign encouraging consumers to replace ground beef with its ground turkey products.

Contact the writer: Janice Podsada

janice.podsada@owh.com    |   402-444-1142

Janice is a retail reporter for The World-Herald's Money section.

Why two hotshots ditched six-figure salaries for a life of less
Warren Watch: Howard Buffett's foundation gives $1 million for award honoring spirited journalist
Thriving Nebraska technology company says it's 'the nature of our society' to automate jobs
Rocket Man: The otherworldly ambitions of engineer, entrepreneur and philanthropist Elon Musk
Your Office Coach: Stop picking up the slack for the slacker on your team
Technology review: Fire TV needs work to reach potential
Chobani to expand beyond Greek yogurt
For junior bankers, a day off doesn’t shrink workload
Cab ride to airport (or anywhere in Omaha) could soon cost more
Vets can compete for start-up cash
Coming to Omaha: fun-focused sports league where every kids gets a trophy, parents promise to keep cool
Beals: Boy offers lessons of service, simplicity
Recalled frozen pasta product has tie to Omaha
Business digest: Lululemon shareholder suit dismissed
Suit challenges a Hollywood pillar: unpaid internships
Nonparents’ resentment grows over impact of companies’ family-friendly focus
Jeff Raikes’ next goal: making philanthropy effective
Restaurants invite customers to dine with their dogs
March unemployment rates up slightly in Nebraska, Iowa
Iowa officials announce plan for Microsoft data center
Lincoln pharmaceutical company wins funding, grant
Fortress Wealth joins Securities America network
USDA orders farms to report pig virus infections
Airbnb event seeks Omaha-area hosts for Berkshire weekend, CWS
Developer wants to transform old Millard Lumber site with housing, commercial buildings
Deadline Deal thumbnail
The Jaipur in Rockbrook Village
Half Off Fine Indian Cuisine & Drinks! $15 for Dinner, or $7 for Lunch
Buy Now
< >
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail announcements@owh.com.
Want to get World-Herald stories sent directly to your home or work computer? Sign up for Omaha.com's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »