Jennie-O, the Minnesota-based turkey processor, is putting the spotlight on a local two-wheeling tradition in its latest national television commercial. Last year, the turkey marketer filmed one of the area's weekly “taco rides,” a 10-mile bicycle ride from Council Bluffs to Mineola, Iowa, that takes place every Thursday night, no matter what the --- brrr --- weather.
The 20-mile round trip along the Wabash Trace Nature Trail draws hundreds to thousands of local cycling enthusiasts, depending on the season.
In Mineola, the cyclists stop at Tobey Jack's Mineola Steakhouse to fuel up on tacos for the return trip.
For the commercial, Jennie-O transformed the restaurant into a turkey taco party and served tacos made with Jennie-O ground turkey. With the restaurant's permission, “We switched out the beef with ground turkey and had a local chef come up with a Tobey Jack turkey version of its tacos,” a Jennie-O spokeswoman said.
The resulting 30-second ad features “real, regular folks, most of them from the Omaha area,” gobbling turkey tacos, she said.
The taco ride, which began in 1996, has been described as the world's longest running weekly social ride and Bicycling Magazine ranks the taco ride as one of the world's 10 best weekly rides.
The TV ad is part of Jennie-O's “Make the Switch” campaign encouraging consumers to replace ground beef with its ground turkey products.