Hunting and fishing? Check.
Canoeing and camping? Check.
GoOutdoorsNE.com is a one-stop shop.
The World-Herald and the Nebraska Game and Parks Commission's NEBRASKAland Magazine have joined forces on the website that showcases the state's growing reputation as an outdoors destination.
“It was just natural to collaborate our offerings and create a new brand,” said Jeff Carney, the corporate director of digital content development for BH Media Group. “The best of what we do and the best of what NEBRASKAland Magazine does and merge the two into one for a new and improved outdoor presence.”
Readers will find content from The World-Herald, as well as its sister papers across Nebraska. That covers everything from a fishing blog by the Scottsbluff Star-Herald, whooping crane updates from the Kearney Hub and Grand Island Independent and deer and turkey hunts in The World-Herald.
“Part of our mission for the Game and Parks is to help educate and inform Nebraskans about outdoor opportunities and also help connect Nebraskans to the natural world,” said Christy Rasmussen, communications director for Game and Parks. “This gives us a great opportunity to deliver our message.”
Readers will have better access to the Game and Parks' most knowledgeable wildlife biologists, from birding expert Joel Jorgensen to fishing guru Daryl Bauer, who Rasmussen said is well known for educating people on fishing forecasts and hot spots.
Carney said combining coverage doubles the content on GoOutdoorsNE.com.
Outdoors coverage has been a long-standing tradition in The World-Herald, from past writers such as Gene Hornbeck and Larry Porter to David Hendee and Mark Davis.
Their relationship with Game and Parks existed long before the launch of the new website.
A recent example of that collaboration, Carney said, was Hendee and Alyssa Schukar's reporting and photography of the NGPC relocation of 40 bighorns in the Pine Ridge after a seven-day, 2,600-mile expedition to western Canada. The World-Herald team was elbow-to-elbow with biologists and others as they captured the sheep at a reclaimed coal mine near Hinton, Alberta.
“It's building on what we already do well,” Carney said of the new website. “They are really good at what they do also. It made great sense to them as well as to us.”
GoOutdoorsNE.com includes a trophy board database, outdoors calendar, newsletters, contests, polls, feature stories and breaking news, videos and slideshows. Links to important Game and Parks information, as well as their magazine's eEdition, are also included.
It's a stand-alone Web and mobile site. Readers don't have to be at a desktop computer to discover the content.
“Search from your tablet or phone and you'll find our mobile Web presence,” Carney said. “You'll see us at outdoor shows and other events in the coming months, including the Boat, Sports and Travel Show at the CenturyLink Center.”
Carney said it's the perfect time to start the site as Nebraska's outdoors reputation grows.
“From viewing sandhill cranes in the spring, to canoeing the scenic Niobrara River in the summer, to big-game hunting in the fall, to visiting our state parks year-round,” he said. “And there's also a growing demand for this type of content and information. That demand is coming from inside and outside of the state.”
Still, GoOutdoorsNE.com won't forget hunting and fishing, the backbone of the outdoors experience for many.
“Hook and bullet,” Carney said. “The Larry Porter tradition is alive and well.”