Santa's reindeer target Amazon drones in Fat Brain campaign -
Published Friday, December 6, 2013 at 5:00 pm / Updated at 5:58 pm
Money Talks
Santa's reindeer target Amazon drones in Fat Brain campaign

In the Money Talks blog, The World-Herald shares the latest in Nebraska business and development, with behind-the-scenes notes from our Money team. Read more and join the conversation.

FedEx and UPS aren't the only delivery services that might be worried about the possibility of drones ferrying your Amazon orders.

Santa's reindeer aren't happy about the announcement, and Omaha-based Fat Brain Toys recently came out in support of Santa's tried and true delivery helpers.

“The Elves” at Fat Brain Toys wrote a letter, declaring their commitment to reindeer delivery, to Amazon CEO Jeff Bezos, who said in a “60 Minutes” interview Sunday that the company was experimenting with drone delivery.

“While Amazon is generally applauded for its innovative use of technology, we are deeply troubled by your latest so-called innovation - delivery by drone,” the Fat Brain Toys letter reads.

“First you went after the bookstores. Then you went after Main Street. Then you targeted the big box stores. But now you've gone too far, with your decision to target reindeer. Yes, reindeer. For hundreds of years, Santa, with the assistance of his trusty reindeer, has been reliably delivering gifts to children the world over. Sure, there's been the occasional mix-up or late delivery, but by and large, Santa's track record speaks for itself.”

It then urged its customers to join the cause by using #savethereindeer on Twitter.

And the elves created this video with a reindeer using its laser eye to shoot down a drone in a fiery explosion.

Contact the writer: Paige Yowell    |   402-444-1414    |  

Paige covers commercial development news primarily for the Money section's news blog, Money Talks.

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