Roger Baumgart is going to take some time to see the falls, but that isn’t why he’s in Niagara Falls, Ontario, today. The chief executive officer of Omaha-based Home Instead Senior Care is there to mark the opening of Home Instead’s 1,000th franchise location.
He called it a significant milestone for the company started in Omaha in 1994 by Paul and Lori Hogan. Home Instead now employs about 145 at its Omaha headquarters and is growing by about 15 to 20 employees each year.
Someone joked to him, “Well, that’s a good start,” but Baumgart said he does expect continued growth from here. The first Home Instead franchises in China will open in January, for a total of 18 countries served, and the first franchise in Quebec will open in February. Home Instead’s Niagara Falls location is its 33rd in Canada. The China locations will be in Wuhan and Shenzhen, each a city of about 10 million people.
Baumgart said China’s elderly population is “vast” and the country’s one-child policy, recently loosened, has created a situation where there will be fewer middle-aged adults to care for aging parents.
Home Instead is the largest competitor in a field that also includes Omaha-based Right at Home and others such as Comfort Keepers, Home Helpers and Visiting Angels.
It aims to help people age in their own homes with services such as grooming, companionship, housework, meal preparation and medication reminders.
“We have a mission to change the face of aging across the world,” Baumgart said.