Every fall, Omaha's Imperial Tile Co. turns its attention to charity.
A container is set out at the front desk for people who pass through to donate whatever they can. Imperial Tile will match the final total.
“We do quite well with that strategy,” said Joyce Marasco, Imperial Tile's owner since 1965.
Indeed it has. Imperial Tile has been a consistent donor to The World-Herald's Goodfellows charity for many years. Last year's donor list shows a $2,100 gift from the company, its employees and subcontractors.
Goodfellows offers one-time emergency financial aid and provides holiday meal certificates to people in need.
Marasco is unsure how many years her company has given to Goodfellows. The company, founded in 1963, specializes in tile sales and installation.
And don't ask her how much the company has donated over the years. She won't tell.
It's not about her company, she said, it's about the people it helps.
“It's a good time to help people that aren't as well off as we are,” Marasco said of the charity's yearly campaign.
Marasco will say one thing about the company's donation.
That container is back in place this year. And Imperial Tile will match whatever is in it.