Helzberg Diamonds, the online and retail jeweler, is celebrating the grand opening of its store at Nebraska Crossing Outlets with a month of giveaways through Dec. 15.
The store is the company’s 11th outlet store since the introduction of the format in 2012.
Helzberg Diamonds is a division of Berkshire Hathaway Inc. The new Gretna outlet store joins the company’s full-price Helzberg Diamonds locations at Omaha’s Westroads Mall and Oak View Mall and Lincoln’s Gateway Mall.
“We are ... eager to introduce our newly established outlet concept in a market we know so well,” said Helzberg Diamonds chairman and chief executive Beryl Raff.
The giveaway began Friday and continues through Dec. 15: customers who register in-store for Helzberg Diamonds Outlet “Insider’s Club” will receive a free “I Am Loved” pearl bracelet and a 20 percent discount off outlet prices at the new outlet store.
Helzberg Diamonds also opened new outlet stores at Fashion Outlets of Chicago, Phoenix Premium Outlets and Livermore Premium Outlets. The company recently converted its store locations at Legends Outlets Kansas City and Arundel Mills in Hanover, Md., to outlet store concepts.