In honor of the fever-pitch glee surrounding the Nebraska Crossing Outlets opening, here's a sobering look back at the opening of another area shopping center.
It might have slowed down quite a bit, but Crossroads used be a place of bustling crowds and a fully functional food court. Everyone was so excited!
We have evidence!
In the June 7, 1961 edition of The World-Herald, we ran a full section dedicated to the mall's opening.
Read the full edition here.
On opening week in June '61, this nice family got dressed up for Crossroads. To go shopping. For paint.
On the same day, this trio shopped for shoes at the mall. But this grumpy baby saw through the hype and boundless optimism. This baby knew that nothing lasts.
Kids used to trick or treat there in 1962.
At this 1966 "Madness on the Mall" event, there was a full stampede of shoppers. Listen to these deals! $1 transistor radios! $2 men's madras jackets! $2 children's chairs! 44-cent plastic tractors!
At the same "Madness on the Mall" event, these media-shy folks were shopping for jackets. From the original caption: "Shoppers of all ages jammed the space to the point where walking was difficult."
They even used to have parades outside Crossroads, parades with crowds and 150-foot-long animal balloons. This was at a 1971 Christmas parade.
In 1985, they took down this sign.
And replaced it with this flashy new one. Which, in hindsight, hmmm.
In the late '80s, Crossroads got a $40 million renovation to give it a more modern feel.
In the early '90s, it was still a fairly happenin' place.
And it had living mannequins.
The mannequins are gone, but the mall lives on.