Next up for developers: Reviving Crossroads Mall -
Published Saturday, November 16, 2013 at 12:00 am / Updated at 1:20 am
'busiest intersection in omaha'
Next up for developers: Reviving Crossroads Mall

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Crossroads Mall is next on the agenda.

Rod Yates and Frank Krejci, the developers of Nebraska Crossing Outlets, said now that the Gretna mall is up and running, the pair will turn their attention to Crossroads Mall.

Yates said the architectural, construction and engineering teams he assembled to make Nebraska Crossing a reality are ready to focus on 72nd and Dodge Streets. Yates, head of OTB Destination, said he and Krejci, the owner of Crossroads, plan to start work on permits and “get the feasibility studies started.”

Several outlet retailers that opened new-to-Nebraska stores Friday are interested in opening full-line stores in Omaha, said Yates, although he would not specify which stores might follow him to Crossroads

The most recent plans describe a business, shopping and entertainment center with a public park in the middle, said Mary Ann O'Brien, head of OBI Creative, the marketing agency that has partnered with Yates and Krejci in promoting Nebraska Crossing Outlets.

“We're ready to take advantage of the busiest intersection in Omaha,” O'Brien said.

Like Nebraska Crossing Outlets, Crossroads would largely be demolished and replaced by new construction, including retail space, office space and a hotel. Only the Target store and the parking garage would remain to be integrated into the design of the planned open-air mall. Sears and Barnes & Noble would be temporarily relocated.

When completed, the new $350 million shopping center — including a $15 million “smart” network — would offer 400,000 square feet of retail space, compared with the current mall's largely vacant 700,000 square feet.

Contact the writer: Janice Podsada    |   402-444-1142

Janice is a retail reporter for The World-Herald's Money section.

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