Rodeo a sign of Rural Media Group's growth; firm considering building Omaha headquarters - Omaha.com
Published Tuesday, August 27, 2013 at 1:00 am / Updated at 5:12 pm
Rodeo a sign of Rural Media Group's growth; firm considering building Omaha headquarters

Rural Media Group has moved its Omaha headquarters to a bigger office to accommodate a staff that is growing with the development of new broadcasting avenues and events.

The RFD-TV broadcaster now employs 130, up from 100 in February, and will hire 25 to 30 people to help produce a new rodeo event planned for March 2 at AT&T Stadium in Arlington, Texas, home of the Dallas Cowboys.

The fast-growing Rural Media Group is now leasing a 23,000-square-foot space at 95th Street and West Dodge Road, a change from its former One Valmont Plaza location, and is still considering building its own headquarters in Omaha.

MONEY TALKS
Find the latest in local business and development, from who's saying
what to what's going in at that corner,
in the Money Talks blog.

But plans for how to proceed will wait until after rodeo event. The firm said in February it was considering bringing its Nashville, Tenn., production studios to Omaha.

“We still feel strongly that at some point in the very near future we need to consolidate operations,” network founder Patrick Gottsch said.

CEO Randy Bernard said news of the rodeo event, announced Friday, saw a “viral” response with top cowboys tweeting about it.

“This is a huge undertaking for us, and we want to really make sure we pull this one off,” Bernard said. To help make it happen, Rural Media Group is hiring marketing, sales and event support staff.

The broadcaster is billing “The American” rodeo as the richest one-day rodeo in history, with a total $2 million payout. The rodeo will be broadcast live on RFD-TV and affiliate networks, including Rural TV and the new Rural Radio on Sirius XM.

“The great thing about owning or promoting it is no other television network can get this,” Bernard said. “Every aspect of this, we own.”

He said the event will follow the March 1 Professional Bull Riders Iron Cowboy event. “(Fans) can come in and see two major events in one weekend.”

Rural Media Group programming is being carried by a growing roster of cable carriers around the country, and Gottsch said the rodeo would “raise the bar” as far as demand.

“We’ve been looking for several years for a major event to attach our name to,” he said.

Contact the writer: Barbara Soderlin

barbara.soderlin@owh.com    |   402-444-1336

Barbara Soderlin covers food safety, ConAgra, technology and employment/unemployment issues.

Caterer's move to downtown Omaha warehouse means new jobs, event center
Crew working to disassemble International Nutrition plant
Heinz offers buyouts to all Pittsburgh workers
SBA loan activity up in Nebraska
Banker leads Omaha branch's 'Happy' dance video
5 things to know about tax day
Warren Buffett, Charlie Munger 'fiesta ducks' on sale at Berkshire meeting
Nebraska Crossing Outlets stores, layout
West Corp. deal to expand its alert business
Tech talent, tax incentives help lure MindMixer to Kansas City
The Record: Bankruptcies, April 15
More have had personal information stolen
In brief: Retail sales gain is best since 2012
Tablets, apps for kids become big business
For junior bankers, a day off doesn’t shrink workload
The Record: Building permits, April 15
Part-time college professors push for higher pay
Connecticut home sells for $120 million
New version of smartphone by HTC is the One to buy
Food inflation has shoppers budgeting, food makers competing on prices
MindMixer moving Omaha operations to Kansas City
Video: Nebraska Furniture Mart driving development boom in Texas city
Omaha product will be featured Tuesday on The View
13 tax tips that could save money, headaches
Tanzanian-made bags for Nebraska foster kids 'a win-win'
Deadline Deal thumbnail
Schweser's
$25 for a $50 gift card to use at Schweser's!
Buy Now
< >
SPOTLIGHT »
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail announcements@owh.com.
WORLD-HERALD ALERTS »
Want to get World-Herald stories sent directly to your home or work computer? Sign up for Omaha.com's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »