The No Frills Supermarket at 36th and Q Streets will become a Supermercado Nuestra Familia, an official with Nash Finch said Friday.
It will be Omaha's second Supermercado store.
“We're in the middle of renovating the store. We're bringing in new cases, new shelves,” said Lonnie Eggers, senior director of operations at Nash Finch. The Minneapolis-based food distributor owns No Frills, Bag N' Save, Supermercado, Family Fresh Market, Avanza and other grocery chains.
Eggers would not say when the store would reopen under the Supermercado banner but indicated renovations would continue for several weeks. The store remains open during the work.
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The company acquired the store last year when it bought 12 Bag 'N Save supermarkets in Omaha and York and 18 No Frills supermarkets.
Nash Finch recently transformed the former Avanza store at 2900 Leavenworth St. — on Park Avenue between St. Mary's Avenue and Leavenworth Street —into a Supermercado. The new company concept, which emphasizes a greater variety of produce and perishable items, replaces the Avanza brand, which is also aimed at attracting Hispanic shoppers.
Although the Supermercado on Leavenworth bears a Spanish name and stocks many ingredients central to Hispanic cuisine, Nash Finch has said it hopes the store will become an option for anyone.
Competition to capture shares of the Latino community's grocery budget ratcheted up earlier this year with the opening of a new Walmart Neighborhood Market at 50th and L Streets. The grocery store boasts signs printed in English and Spanish, shelves stocked with a large selection of Hispanic products and more than two dozen bilingual employees.
The nearby Stockyards Plaza Hy-Vee at 3505 L. St. also offers a large ethnic grocery selection geared toward its South Omaha shoppers.
Eggers declined to offer details about Nash Finch's decision to turn the No Frills store at 3548 Q St. into a Supermercado.
Nash Finch, which operates 75 supermarkets in eight states, including Nebraska and Iowa, last month agreed to be purchased by Michigan-based Spartan Stores Inc. in an all-stock deal valued at $1.3 billion. The deal is expected to close at the end of the year.
The combined company, which expects annual sales of about $7.5 billion, will operate 22 grocery distribution centers covering 37 states and 177 retail stores.