It's hot outside and that makes free ice cream sound even better.
Wells Enterprises, the company that makes Blue Bunny ice cream, is working with local advertising agency The New BLK to promote its new high-end ice cream brand, 2nd St. Creamery.
This weekend, they will kick off the “Flavor of the Scene” tour in Omaha.
An Airstream trailer will serve as a popup ice cream parlor, and 2nd St. Creamery will hand out thousands of samples of its ice cream around town while the The New BLK’s film crew documents people tasting the samples.
2nd St. makes 14 flavors of ice cream, each based on a story that inspired its creation.
Visit Facebook and the website for more information and to learn where and when you can find the popup truck.