Dunkin' Donuts taking doughnut bacon sandwich national - Omaha.com
Published Tuesday, June 4, 2013 at 1:00 am / Updated at 2:17 pm
Dunkin' Donuts taking doughnut bacon sandwich national

NEW YORK (AP) – Even as fast-food chains tout their healthy offerings, they're also coming up with fatty new treats to keep customers interested. Case in point: Dunkin' Donuts is adding a doughnut breakfast sandwich to its national menu this week.

The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7, which the chain claims is "National Donut Day." Dunkin' Donuts had tested the sandwich in select stores in eastern Massachusetts in April, creating considerable buzz online.

Notably, Dunkin' Donuts says the "Glazed Donut Breakfast Sandwich" clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced for people looking to eat better.

Dunkin' Donuts, based in Canton, Mass., is a unit of Dunkin' Brands Group Inc., which also owns Baskin-Robbins.

The latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. For example, options like egg whites and whole grain bread have become common as fast-food chains scramble to attract people in their 20s and 30s, who they say want fresher, wholesome food.

That desire to give menus a healthier glow isn't just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011.

The chains that expanded such options saw customer traffic rise by 11 percent, while those that didn't saw traffic fall by 15 percent, according to the public policy research group.

But at the same time, companies know that indulgent new creations can generate excitement and a big sales spike. For example, Taco Bell says its Doritos Locos Tacos were its most successful item ever, helping lift sales at established restaurants by 8 percent last year.

Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin' Donuts, said the chain's recent offerings of a breakfast sandwich with turkey sausage and the new doughnut sandwich are in line with its goal of offering as much variety as possible.

Already, he noted that people can customize sandwiches in multiple ways, such as requesting that it be made with a certain type of bagel.

When asked whether a customer will also be able to order a sandwich on any type of doughnut, such as a chocolate cake doughnut, Frankenthaler said, "I'm sure the store will do that for you."

Google signs deal with MidAmerican Energy to power Bluffs data center
Supreme Court conflicted on Aereo’s streaming TV service
'Being frugal counts': Student pays for college with pennies
Spring corn planting still sputters in Nebraska, Iowa, other key states
Nebraska banking and finance director to retire
State regulator tells 2 ride services eyeing Omaha, Lincoln to cease and desist
Verizon Wireless looking to fill 100 full-time jobs in Lincoln
In brief: AT&T to expand 1-gig Internet service to 25 metro areas
Saddle Creek Baker's store considers adding a gas station
Black Hills Energy, Arbor Day Foundation partner to offer free trees
A stormy start to 2014 for Werner Enterprises, but forecast is brighter
The Record: Building permits, April 22
The Record: Bankruptcies, April 22
Why high oil prices are good for airlines
After peeling off its print layer, the Onion thrives
New job training program serves foster youth
USDA rural business investment program launched
Ring Supplier plans ribbon-cutting ceremony today
Meet a mermaid at Chicken of the Sea stop in Omaha
Thriving Nebraska technology company says it's 'the nature of our society' to automate jobs
Why two hotshots ditched six-figure salaries for a life of less
Tilly's racing to make 50 hats before the polo match
UNL report casts doubt on use of corn-crop leftovers for ethanol
Nebraska Crossing Outlets stores, layout
Johnny 'the Jet' Rodgers joins Rural Media Group
Deadline Deal thumbnail
Steam-A-Way Carpet Cleaning
$50 for 3 rooms and a Hallway up to 600 square feet
Buy Now
< >
SPOTLIGHT »
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail announcements@owh.com.
WORLD-HERALD ALERTS »
Want to get World-Herald stories sent directly to your home or work computer? Sign up for Omaha.com's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »